BEER 52

LABEL DESIGN

Canned American Pale Ale beer with colorful, cartoon-style label art including a pink hand, a green arm, a yellow character, and playful text.
Illustration of a can of Birmingham's Roofer American Pale Ale with cartoon characters, including a skeleton, a green character, and a person with blonde hair, on a pink background.

BEER

CRAFT

BEER CRAFT

THE BRIEF

To create a beer label that resembles Birmingham or West Midlands scene. Be it the beer scene or a staple of Brum. They also liked my previous work with Dig Brew Co and wanted me to utilise the saturated colours.

I decided to use my experience from working in a brewery as reference and to use the surrounding area to influence the story telling.

Colorful beer packaging labels with a cartoon-style illustration of a person wearing a hoodie, a person sitting on the ground with a drink, and a small bird. The labels read 'Birmingham's Punk Beer American Pale Ale 4.2%'. The top label is in black and white, the middle in grayscale, and the bottom in bright colors.

Founded back in the Summer of 2013, Beer52 was inspired by a motorcycle road trip that their founder, James Brown, took with his Dad. Stopping at breweries in Belgium along the way, he found his love of craft beer.

He set out to visit a new country every month in search of the best beers, his friend Fraser jumped on board for the ride and since then Beer52 has become the world's most popular beer club.

Illustrated cartoon scene with a pink background, featuring a can of American Pale Ale with cartoon characters on it. Surrounding the can are cartoon figures with brightly colored hair, faces resembling skulls, some wearing hoodies and glasses, some holding drinks, and interacting with small bird illustrations.